Everything You Do Is Marketing
Most small businesses get by without putting very much deliberate thought into marketing. A lot of business owners will proudly proclaim that they don’t do any marketing; they get all of their business...
View ArticleImproving Ecommerce Conversions
Improving conversions on a non-ecommerce site should lead to more prospects which might lead to more customers. However, improving conversion rates on an ecommerce site means more money DIRECTLY in...
View ArticleMobile Website – Do You Need One?
Mobile web usage is increasing rapidly. As of this writing, nearly 30% of the 4+ billion mobile phones are smart phones. By 2014, it’s predicted that mobile Internet usage will overtake desktop...
View ArticleSelling Ice Cubes to Eskimos
The saying “he could sell ice cubes to Eskimos” is usually said with one part envy and one part disdain. The ability to sell, whether it be your services, your company’s products or an idea is an...
View ArticleMarketing Strategy vs Marketing Tasks
When most small business owners think about marketing their business, a punch list of potential marketing activities usually comes to mind. “I need to update the web site, get a FaceBook page and maybe...
View ArticleWhy Your Site Needs a Blog
You may have heard that it is beneficial for your website if it has a blog, and you probably know several companies who have a blog on their website. But have you ever wondered what the point of a blog...
View ArticleMarket Positioning
Where does your business fit in the overall scheme of your marketplace? Are you the market leader? Are you the low cost leader? Do you have the most premium offering? These are just a few of the ways...
View ArticleSEO Tip: Google Analytics
There is an array of SEO tools out there, many of which cost money and may be complicated to use. However, one of the best tools available for analyzing your traffic and SEO performance is free and...
View ArticlePrinciples of Social Networking Success
Would you like to grow your FaceBook likes? Do you want more Twitter followers? Regardless of the social network you are targeting, these principles will help you grow awareness and increase traffic to...
View ArticleCustom Designed WordPress Theme versus an Off-the-shelf Theme
The graphic design, or look and feel, is the first impression every visitor gets from a website. It’s a critical component in establishing credibility and inspiring people to stick around. Poorly or...
View ArticleA Scientific Approach to a Better Online Lead Generation
Historically, if you wanted more leads from your website, you would hire a consultant or an agency to help make your website “better.” You would design a more attractive website, write marketing copy...
View ArticleCase Study: Impulse Advanced Communications
We recently launched a new site for Impulse Advanced Communications, a local voice and data services provider, and I thought it would be educational to review the project and look at the results of...
View ArticleEverything You Do Is Marketing
Most small businesses get by without putting very much deliberate thought into marketing. A lot of business owners will proudly proclaim that they don’t do any marketing; they get all of their business...
View ArticlePrinciples of Social Networking Success
Would you like to grow your FaceBook likes? Do you want more Twitter followers? Regardless of the social network you are targeting, these principles will help you grow awareness and increase traffic to...
View ArticleCustom Designed WordPress Theme versus an Off-the-shelf Theme
The graphic design, or look and feel, is the first impression every visitor gets from a website. It’s a critical component in establishing credibility and inspiring people to stick around. Poorly or...
View ArticleA Scientific Approach to a Better Online Lead Generation
Historically, if you wanted more leads from your website, you would hire a consultant or an agency to help make your website “better.” You would design a more attractive website, write marketing copy...
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